4P's of Marketing

The NutriNest Marketing Lab is an engaging and interactive activity designed to teach high school students the fundamentals of the 4 Ps of Marketing—Product, Price, Place, and Promotion. In this lab, students take on the role of marketing managers tasked with turning around NutriNest (by generating a profit of $20,000 in 3 months), a snack company struggling to increase profitability.

What Students Will Do

1. Analyze Customer Segments:
2. Match NutriNest’s products to the needs of five distinct customer segments.
3. Determine the best product mix to maximize appeal and profitability.
4. Optimize Pricing:
5. Use demand and profit curves to set optimal prices for each snack product.
6. Explore the concept of marginal profit and its impact on pricing decisions.
7. Allocate Sales Channels:
8. Decide how to distribute products across various sales channels, balancing customer preferences and commission costs.
9. Distribute Promotion Budget:
10. Strategically allocate a $10,000 promotion budget across different strategies, using diminishing returns and marginal benefit to guide decisions.
11. Evaluate Results:
12. Review sales results after a simulated three-month period.
13. Reflect on the success of their strategy and compare results with peers on a leaderboard.

Key Features

• Hands-On Learning: Students engage with real-world marketing scenarios, making data-driven decisions to solve NutriNest’s challenges.
• Interactive Tools: Includes sliders, graphs, and tables to help students visualize data and analyze outcomes dynamically.
• Auto-graded activities: All the worksheets, profit calculations, etc. are automatically graded or calculated.
• Leaderboard Option: Teachers can display a leaderboard showcasing the profit achieved by each student or team, encouraging competition and engagement.
• Built-In Reflection Activities: Includes writing prompts and decision-making exercises to reinforce concepts and critical thinking.

Why Teachers Love It

• Aligned with Real-World Skills: The lab connects theoretical marketing concepts to practical applications.
• Engages Students: The interactive and competitive nature keeps students motivated and involved.
• Flexible Usage: The lab can be completed individually, in teams, or as a classroom discussion.
• Ready to Use: Comes with clear instructions, teacher tips, and additional resources for classroom facilitation.

This lab is ideal for business, marketing, or economics classes and can be used as a standalone project or a capstone activity. It’s suitable for students at various levels of understanding, offering an opportunity to learn through exploration and hands-on practice.